By Edward Jay Epstein
Throughout the heyday of the studio approach spanning the Thirties, ‘40s, and ‘50s, nearly the entire American movie industry’s funds, strength, and status got here from a unmarried job: promoting tickets on the field workplace. at the present time, the motion picture enterprise is simply a small, hugely obvious outpost in a media universe managed by way of six corporations–Sony, Time Warner, NBC common, Viacom, Disney, and NewsCorporation. those conglomerates view motion pictures as a part of a major, synergistic, vertically built-in money-making undefined.
In The massive Picture, acclaimed author Edward Jay Epstein offers an extraordinary, sweeping, and punctiliously unique account of the true magic at the back of moviemaking: how the studios make their funds. Epstein indicates how, in Hollywood, the one paintings that concerns is the artwork of the deal: significant movies flip large earnings, no longer from the films themselves yet via myriad different businesses, resembling video-game spin-offs, fast-food tie-ins, soundtracks, or even theme-park rides.
The studios may possibly compete with each other for stars, exposure, box-office
receipts, and Oscars; their company mom and dad, even if, make fortunes
from cooperation (and collusion) with each other in much less glamorous markets, equivalent to cable, domestic video, and pay-TV.
But cash is just a part of the Hollywood tale; the social and political milieus–power, status, and status–tell the remaining. along extraordinary monetary revelations, the large photograph is stuffed with eye-opening precise Hollywood insider tales. We learn the way the promise of loose cowboy boots for a manufacturer behind schedule an enormous movie’s capturing time table; why stars by no means practice their very own stunts, regardless of what the grocery store tabloids declare; how videos deliberately form political sensibilities, either in the US and out of the country; and why fifteen-year-olds dictate the type of low-grade fare that has flooded monitors around the kingdom.
Epstein additionally deals incisive profiles of the pioneers, together with Louis B. Mayer, who helped construct Hollywood, and introduces us to the visionaries–Walt Disney, Akio Morita, Rupert Murdoch, Steve Ross, Sumner Redstone, David Sarnoff–power agents who, via dint of innovation and deception, created and keep an eye on the media that mildew our lives. while you are drawn to Hollywood this present day and the complicated and interesting method it has advanced so that it will continue to exist, you haven’t noticeable the large photo until eventually you’ve learn The massive Picture.